As the Senior Copywriter on the DocuSign Brand team, I developed creative concepts and wrote copy across campaigns, landing pages, paid media, videos, and product experiences. From high-visibility brand campaigns to on-brand micro copy, my work helped customers understand and choose DocuSign.

During my time on the in-house creative team at Mindbody, I helped shape the brand voice, launch new products, and build campaigns that turned prospects into customers. From videos and OOH to web and social, I got to blend strategy storytelling in new and creative ways. 

A before-and-after print campaign for industry magazines, showing how Mindbody transforms front desk chaos into organization. The multi-ad series promotes Mindbody’s all-in-one tools for simplifying fitness studio and salon operations. I co-developed the concept and collaborated with design to style and shoot the ads in-house.

Over the years, I’ve worked with startups, service-based businesses, and growing brands to develop memorable voices, sharp messaging, and user-friendly websites. Here are a few favorites.