A Better Way Campaign
An integrated campaign showing the hidden costs of outdated agreement processes. I co-developed the core concept and wrote all copy across video, digital, and social.
Copywriting Projects
DocuSign
As the Senior Copywriter on the DocuSign Brand team, I developed creative concepts and wrote copy across campaigns, landing pages, paid media, videos, and product experiences. From high-visibility brand campaigns to on-brand microcopy, my work helped customers understand and choose DocuSign.
Mindbody
As a copywriter on the UX & Marketing team at Mindbody, I helped shape the brand voice, launch new products, and build campaigns that turned prospects into customers. From videos and OOH to web and social, I got to blend strategy storytelling in new and creative ways.
Hello Mindbody Ad Campaign
A before-and-after print ad campaign for industry magazines, showing how Mindbody keeps front desk chaos at bay. This ad series zooms in on how Mindbody’s all-in-one tools simplify fitness studio and salon operations. As the copywriter, I co-developed the concept and collaborated with design to style and shoot the ads in-house.
Freelance Projects
Over the years, I’ve worked with global brands, small startups, and teams of one to develop memorable voices, sharp messaging, and user-friendly websites. Here are a few favorites.
