Erika Fitzgerald

Copywriter. Writer. Editor.

Hey, I'm Erika...

...a conversion copywriter based in Bend, Oregon. 

I'm currently the lead marketing copywriter at RealSelf, the world's largest community for cosmetic procedure info and reviews. 

Previously, I was the sole proprietor of Erika Fitzgerald, LLC (a one-person content strategy and copywriting studio), an in-house copywriter at Mindbody, and a project manager for the Samsung account at Rosetta.

My work has been featured by HubSpot, Sisu Magazine, SLO Life Magazine, and a number of niche blogs.

My Copywriting Philosophy

I believe really good copy is three things...

  1. Ethical: it considers its impact on customers, communities, and the planet. 
  2. Clear: it helps the reader solve a problem in as few words as possible. 
  3. Clever: it has personality that elicits emotion and builds rapport. 

Featured Projects

A collection of my favorite writing assignments