Erika Fitzgerald

Copywriter. Writer. Editor.

Hey, I'm Erika...

...a conversion copywriter based in Bend, Oregon.

I'm currently the lead marketing copywriter at RealSelf, the world's largest community for cosmetic procedure info and reviews.

Previously, I was the sole proprietor of Erika Fitzgerald, LLC (a one-person content strategy and copywriting studio), an in-house copywriter at Mindbody, and a project manager for the Samsung account at Rosetta.

My work has been featured by HubSpot, Sisu Magazine, SLO Life Magazine, and a number of niche blogs.

My Copywriting Philosophy

I believe really good copy is three things...

Ethical: it considers its impact on customers, communities, and the planet.
Clear: it helps the reader solve a problem in as few words as possible.
Clever: it has personality that elicits emotion and builds rapport.

Featured Projects

A collection of my favorite writing assignments

RealSelf • March 1, 2021

RealSelf Shop

ECOMM LAUNCH: In collaboration with the RealSelf design team, I crafted creative concepts and copy to drive brand awareness and revenue for the launch of RealSelf Shop.

Mindbody • January 9, 2017

Mindbody Brand Voice and Tone

BRAND VOICE GUIDELINES: The Mindbody brand voice and tone guide serves as a resource for all employees who communicate on behalf of the company. In collaborations with the Mindbody creative team, I lead the development of Mindbody's brand voice, including internal training with consumer-facing teams.

Mindbody • December 10, 2020

Mindbody UK Tube Ad Campaign

AD CAMPAIGN: The Tube is part of everyday life in London. So, when Mindbody wanted to expand its consumer market in the UK, we created a series of highly-relevant topical ads that contrast a busy commute with the benefits of booking wellness experiences on the Mindbody app.

Mindbody • June 22, 2017

Mindbody Canvas Ad

CANVAS AD: To create an immersive Facebook ad experience, we turned to Canvas to tell the story of how Mindbody works 24/7 to keep business operations running seamlessly. This was the first Mindbody Canvas ad, targeting a broad audience of prospects ranging from fitness studio owners to salon managers.

Mindbody • June 9, 2017

Hello Mobility Ad

PRINT AD: Featured in Sweat RX. In collaboration with design, I conceptualized, pitched, and executed this multi-vertical ad campaign. The goal: show the before and after of using Mindbody to simplify business operations. Each ad focuses on a different audience segment (fitness, yoga, salon, spa) and ran in print and on social media.

Mindbody • May 8, 2017

Hello Gorgeous Ad

PRINT AD: Featured in Salon Today. In collaboration with design, I conceptualized, pitched, and executed this multi-vertical ad campaign. The goal: show the before and after of using Mindbody to simplify business operations. Each ad focuses on a different audience segment (fitness, yoga, salon, spa) and ran in print and on social media.

SLO Life Magazine • December 9, 2020

The Shady Side of Sunscreen

COLUMN: While SPF-conscious consumers today are buying and applying more sunscreen than ever before, industry testing and regulations have made few changes since the '70s. So, should you think twice before lathering up?

Sisu Magazine • December 9, 2020

Dream or Delusion: The Truth Travel Influencers Don’t Tell

FEATURE: A new wave of remote workers are traveling to exotic locations to escape the 9-5 grind—but is the location-independent lifestyle really all it’s cracked up to be? Or are we desperately seeking freedom in a world where nothing is free? (Originally printed in Issue 5: Black + White)

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