Erika Fitzgerald

Copywriter. Writer. Editor.

Experienced writer & brand storyteller

Erika Fitzgerald specializes in defining brand voices and expressing them through conversion-focused copy. She's based in Bend, Oregon and currently writes full-time for DocuSign.

She's been featured in HubSpot, Sisu Magazine, SLO Life Magazine, and a selection of niche blogs and podcasts.

Copywriting philosophy

Ethical: Good copy considers its impact on customers, communities, and the planet.
Clear: Concise copy helps its reader solve a problem in as few words as possible.
Personable: Conversational copy has a point of view that elicits emotion and builds connection.

Featured Projects

Featured writing projects

DocuSign • August 5, 2022

Careers Website Redesign

WEBSITE COPY: Collaborated with design to reimagine the DocuSign careers experience. The goal: tell a compelling employer and employee story, enhance the prospect experience, and build modularity for scale. *Note: Creative is currently in development. As such, the site is not live and does not necessarily reflect final copy.

RealSelf • March 1, 2021

RealSelf Shop

ECOMM LAUNCH: In collaboration with the RealSelf design team, I crafted creative concepts and copy to drive brand awareness and revenue for the launch of RealSelf Shop.

Mindbody • January 9, 2017

Mindbody Brand Voice and Tone

BRAND VOICE GUIDELINES: The Mindbody brand voice and tone guide serves as a resource for all employees who communicate on behalf of the company. In collaborations with the Mindbody creative team, I lead the development of Mindbody's brand voice, including internal training with consumer-facing teams.

Mindbody • December 10, 2020

Mindbody UK Tube Ad Campaign

AD CAMPAIGN: The Tube is part of everyday life in London. So, when Mindbody wanted to expand its consumer market in the UK, we created a series of highly-relevant topical ads that contrast a busy commute with the benefits of booking wellness experiences on the Mindbody app.

SLO Life Magazine • December 9, 2020

The Shady Side of Sunscreen

COLUMN: While SPF-conscious consumers today are buying and applying more sunscreen than ever before, industry testing and regulations have made few changes since the '70s. So, should you think twice before lathering up?

Sisu Magazine • December 9, 2020

Dream or Delusion: The Truth Travel Influencers Don’t Tell

FEATURE: A new wave of remote workers are traveling to exotic locations to escape the 9-5 grind—but is the location-independent lifestyle really all it’s cracked up to be? Or are we desperately seeking freedom in a world where nothing is free? (Originally printed in Issue 5: Black + White)