Hey, I'm Erika...
...a conversion copywriter based in Bend, Oregon.
I'm currently the lead marketing copywriter at RealSelf, the world's largest community for cosmetic procedure info and reviews.
Previously, I was the sole proprietor of Erika Fitzgerald, LLC (a one-person content strategy and copywriting studio), an in-house copywriter at Mindbody, and a project manager for the Samsung account at Rosetta.
My work has been featured by HubSpot, Sisu Magazine, SLO Life Magazine, and a number of niche blogs.
My Copywriting Philosophy
I believe really good copy is three things...
- Ethical: it considers its impact on customers, communities, and the planet.
- Clear: it helps the reader solve a problem in as few words as possible.
- Clever: it has personality that elicits emotion and builds rapport.