Mindbody • 10th February 2021

How Grit, Grassroots Marketing, and a Gumby Costume Made Kika Stretch Studios a Success

Kika Wise saw a gap in the fitness market—stretching —and transformed one studio into a 14-location franchise in a decade. This customer story highlights the heart and creativity behind her rapid growth.

Mindbody • 16th September 2021

The Power of Pivot: How PYC Turned the Unexpected Into Something Extraordinary

When 2020 reshaped every business model, PYC co-founder Pauline Caballero turned uncertainty into innovation. This piece explores how her team navigated change with clarity and purpose.

Mindbody • 16th September 2021

How Passion, Perseverance and Ingenuity Set WundaBar Apart in a Crowded Industry

Founder Amy Jordan went from squeezing Pilates into a busy schedule to building a cult-favorite studio brand. This story dives into that journey—and what fueled WundaBar’s momentum.

Mindbody • 16th September 2021

How Peaceful Peacock Used Promoted Intro Offers to Re-Open and Reach New Heights

A bet led founder Katie Donzanti to her first yoga class. A decade later, she left a marketing career to open her own studio. This story covers how she used smart intro offers to re-energize growth.

Mindbody • 15th March 2021

Lessons From bodē nyc: How to Build a Six-Figure Client Base

Bodē began in a modest Manhattan loft and grew into three thriving studios. This story highlights the decisions, marketing plays, and mindset that helped them expand.

Mindbody • 5th February 2021

How Physique 57 Found a Way to Foster Growth During the Pandemic

As COVID upended the fitness industry, Physique 57 pivoted quickly to deliver the same premium experience at home. This article explores how they did it.

Mindbody • 16th September 2021

The Key to International Growth With Special Strong

Daniel and Grace Stein founded Special Strong to help individuals with learning disabilities build strength and confidence. This story captures how compassion, community, and a great business model fueled international growth.

Mindbody • 5th February 2021

An Unlikely Business Model: How Modo Yoga Grew Organically

While the industry chases overnight success, Modo Yoga’s slow-and-steady philosophy helped them carve out a devoted community. This is their story.

Mindbody • 16th September 2021

Why MuscleRx Switched From Acuity and Zoho To Mindbody

Behind every elite athlete is a mobility specialist. MuscleRx needed software that matched their precision, and this customer story explains why they chose MindBody.

SLO Life Magazine • 9th December 2020

The Shady Side of Sunscreen

Despite rising sunscreen use, testing and regulation have barely changed since the ’70s. This feature investigates what consumers deserve to know.

SLO Life Magazine • 9th December 2020

Under the Weather? There's a Yoga Pose for That

A monthly health column exploring how curated yoga poses can help soothe stress, sleeplessness, and everyday aches.

SLO Life Magazine • 9th December 2020

Bad Night's Sleep? Blue Light May Be To Blame

This column examines how our screen habits disrupt sleep patterns—and what the science says we can do about it.

SLO Life Magazine • 9th December 2020

Heavy Metals: Hidden Health Hazard or Overhyped Concern?

A deep dive into the wellness world’s heavy-metal detox claims, separating scientific fact from marketing fiction.

SLO Life Magazine • 9th December 2020

Activated Charcoal: Real-Deal Detox or Phony Wellness Fad?

A feature demystifying the rise of activated charcoal in supplements and beauty products, and what research actually supports.

Sisu Magazine • 9th December 2020

Dream or Delusion: The Truth Travel Influencers Don’t Tell

A grounded look at the realities behind the digital-nomad lifestyle. This personal essay takes you beyond the curated Instagram version.

Peacock Journal • 3rd August 2017

Unmoored: A Short Story

A short fiction piece exploring the tension between beauty, loss, and the small moments in between—published as part of Peacock Journal’s “Beauty First” project.

HubSpot • 9th December 2020

4 Mindset Hacks To Win More Sales

A guest blog exploring how sales teams can use buyer psychology and copywriting principles to communicate more effectively and close more deals.

Catherine Guidry Photography • 27th February 2020

Podcast Interview: The Secret to Converting Clients

A conversation about website copywriting fundamentals, must-have website pages, and the psychology of what makes a message connect.

1Password • 22nd December 2022

How the Shift To Remote Work Has Impacted Business Security

An analysis of how remote work reshaped corporate security. Plus, practical steps businesses can take to stay protected.

Mindbody • 9th December 2020

3 Ways Dynamic Pricing Can Boost Your Business

A clear breakdown of how (and why) dynamic pricing works for fitness studios. This piece was part of a larger dynamic pricing launch campaign.

Mindbody • 9th December 2020

Getting Active in the Community: FITT-RX

A spotlight on two personal trainers whose chance meeting in a local gym grew into a thriving fitness community.

Makosi • 22nd December 2020

The Future of Workforce Strategy: How On-Demand Audit Teams Increase Profitability by 15 Percent

An exploration of how flexible audit staffing models drive revenue, close skills gaps, and improve delivery.

Makosi • 9th December 2020

Resilience in Business: How to Use Change as a Competitive Advantage

A post-pandemic look at organizational evolution — and how companies can adapt instead of collapse under pressure.

Makosi • 9th December 2020

Why Today's Public Accounting Firms Need a Virtual Workforce Strategy

A breakdown of the shifting talent landscape and what firms must do to stay competitive.

Makosi • 9th December 2020

All About That ROI: Why Superstar Workers Are Worth Their Weight in Gold

A strategic look at how elite performers shape profitability—and how firms can retain them.

Makosi • 9th December 2020

COVID's Impact on the Workplace, and What It Means for Public Accounting Firms

A data-informed analysis of how the pandemic reshaped work models and staffing expectations.

Makosi • 9th December 2020

How Do You Make Audit Sexy Again? A Study on Generational Workplace Motivation

A fresh take on how generational differences drive engagement, and what motivates young auditors today.

Savy Agency • 9th December 2020

How to Use Pinterest SEO to Multiply Your Website Traffic

A guide to leveraging Pinterest as a search engine—not just a social feed—to increase site traffic.

Savy Agency • 11th November 2020

Then Versus Now: What Brand Positioning Looks Like in the 21st Century

An overview of how modern brands differentiate themselves through strategic positioning.

Savy Agency • 4th November 2020

Before Seeking Out a Web Developer, Do This

A practical article helping small businesses clarify goals and messaging before investing in web development.

Savy Agency • 7th October 2020

What Marketing and Advertising Companies Can Expect in a Virtual World

Insights on how virtual work changed advertising consumption and how brands can adapt.

Savy Agency • 30th September 2020

Taking Your WordPress Site to the Next Level and Why It Matters

Actionable strategies for improving WordPress performance, UX, and conversion readiness.

Savy Agency • 23rd September 2020

Is Your Brand Reading the Room? A Guide to Brand Messaging During a Crisis

Guidance on navigating sensitive moments with thoughtful, audience-aware messaging.