DocuSign Careers Microsite
To elevate DocuSign’s employer brand, I partnered with design and recruiting stakeholders to craft the content strategy and write copy for a refreshed careers microsite.
I'm Erika, a conversion copywriter with 10+ years of experience helping big and small brands get more leads and sales.
Welcome, welcome to my portfolio. My specialties include:
→ Audience Research: I'm well-versed in running customer interviews, audience surveys, and user tests to get to the root of buyer psychology, awareness, pain points, and motivators.
→ Concept Development: From global campaigns for household names to targeted ads for emerging startups, I use research and data to build bridges between brands and buyers.
→ Website Copywriting: I use UX and conversion copywriting strategies to create intuitive, easy-to-navigate websites and landing pages that function as powerful sales tools.
Featured Work
